About
Designing digital experiences that simplify complex systems.
Hi! I'm Ankita Srivastava, a UX/UI designer focused on turning complex ideas into clear, structured interfaces. My work spans healthcare, AI-driven products, and digital platforms.
About
Hi! I'm Ankita Srivastava, a UX/UI designer focused on turning complex ideas into clear, structured interfaces. My work spans healthcare, AI-driven products, and digital platforms.
Complex systems should feel simple to use. I focus on reducing cognitive load through structured layouts, clear hierarchy, and intuitive interactions.
Understanding the context of users is essential. My design decisions are guided by real user needs, behaviors, and pain points.
I approach problems systematically — mapping user flows, defining information architecture, and designing scalable interfaces.
Orchids Boutique - E-commerce Website
Designed a website to transition the brand from social media-based selling to a dedicated digital platform while maintaining its visual identity. The result improved product discoverability by around 30%, streamlined the browsing and ordering experience, and enabled the business to scale with a more consistent and reliable system.
Navanu Wealth - FinTech Website Redesign
Designed a website to transition the brand from social media-based selling to a dedicated digital platform while maintaining its visual identity. The result improved product discoverability, streamlined the browsing and ordering experience, and enabled the business to scale beyond informal sales channels with a more reliable and structured system.
Growth Utsav - Exhibition Website
Designed and delivered an exhibition website within a 1-week timeline, transforming complex event information into a structured and easy-to-navigate experience. The final design reduced information overload and made it significantly easier for users to access exhibitor details, schedules, and registrations, improving overall clarity and usability.
Figma
UI design, components, and interactive prototyping
FigJam
User flows, brainstorming, and early ideation
Figma Make
Using AI to generate layouts and speed up design iterations
Framer
Building interactive websites and publishing designs
Miro
Structuring research and collaborative thinking
Balsamiq
Low-fidelity wireframing and layout planning
Notion
Documentation, notes, and project organization
HTML & CSS
Translating designs into responsive interfaces
ChatGPT
Ideation, UX writing, and workflow support
Gemini
Research support and idea exploration
Perplexity
Fast research and contextual insights
Antigravity
Experimenting with motion and interaction design
Ankita helped us transition from social media sales to a structured website that clearly represents our brand. The new platform makes browsing collections and placing orders much easier.
Swapnil Chakraborty
Founder, Orchids Boutique
Ankita brought structure to a complex exhibition platform. She simplified how exhibitors, schedules, and registrations are presented, making the website much easier to navigate.
Amit Santra
Founder, Growth Utsav
The redesign introduced a more structured and credible experience for our website, helping us present our services more clearly and improving the overall user experience.
Navin Jhajharia
Co-founder, Navanu Wealth
Common questions about my design work, process, and collaboration.
